"It’s about belief and ideology. The ideology I am presenting is about being read as a human being on a universal level; before using countries, labels, nationalities and putting people in a box. Everyone who came here believes in the freedom to be a human being.”
(Noam Edry interviewed in Contemporary Talks).
Israeli and Jewish volunteers were recruited to serve Arabic coffee to members of the public while wearing hand-printed t-shirts. They were free to engage in conversation with the visitors on whichever subject they wished and to voice their own opinions, with the intention of generating real dialogue, pluralism of thought and freedom of speech over a friendly cup of coffee.
On the opening night of the show the t-shirts were handed out free to the visitors.
COFFEE STAND was manned for the entire duration of the show.